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From the Pinnacle to Pariah? Crisis PR and San Diego Mayor Bob Filner
TV Apology Posted by Tom Gable Within a few days, San Diego Mayor Bob Filner had gone from the pinnacle of power to operating from a communications bunker, charged with many instances of sexual...
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Are your pitches newsworthy or snooze-worthy?
By Anna Crowe When I first moved into the public relations profession from marketing, one of my biggest challenges (opportunities) was thinking like a journalist. This notion resonated everywhere I...
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Twitter and FB Flame Wars: Knocking Down the Big Ones in Crisis PR
Crisis Counter Attack Posted by Tom Gable When the flame wars break out on Facebook and Twitter, don’t you wish you could call in the air tankers and dump chemical retardants on the perpetrators? We...
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Essential Writing Books for Every PR Pro
Writing Wonders Posted by Tom Gable Gable PR has been working with a rapidly growing mortgage broker company on building its national image and reputation. The program components include media...
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Seven Easy Steps to PR Intern Orientation
Tom Gable Posted by Tom Gable The PRSA Counselors Academy discussion board provides ongoing stimulus for improving the profession. Bright members from agencies of all sizes contribute ideas on emerging...
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Six Steps to Building Brands with Great PR Stories, Memorable Content
PR Chess in 3D Posted by Tom Gable Can you be the award-winning designer and contractor for building a new brand image for your organization or client? Architects and engineers start with a vision of...
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Creating Personal and Agency Brands Through Good Writing
Words of Wisdom Posted by Tom Gable Every individual has a personality, which makes us unique, one of a kind. Family, friends, colleagues and casual acquaintances enjoy our company in person. In...
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Five Platforms for Monitoring Digital and Social Media Trends
Tracy Moehnke By Tracy Moehnke According to a recent study, 82 percent of marketing and public relations professionals have at least six applications open on their desktop at any time during the...
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Proper PR Pitching Scores Coverage, Builds Respect, Relationships
Bad Pitch! Posted by Katelyn O’Riordan At Gable PR, our team works on clients in a diverse set of industries, ranging from technology and education to real estate and employment law. We pitch a...
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Boost the Brain: Take a Newspaper or Two to Breakfast, Magazines to Lunch
Creative Resources Posted by Tom Gable Where do creative PR and other marketing, positioning and communicating ideas come from? Experts recommend checking a broad range of media, including those you...
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